Background
Samuel Kwakye, a skilled designer with Solangigs, was approached by three distinct brands – Rave Cuisine, Archtech Training, and Phyxie’s Decor – to create compelling flyers and labels for their products and services. Each project had unique requirements, with Samuel’s role being to visually communicate each brand’s essence and attract their target audience.
Project 1: Rave Cuisine – Rave Black Chilli Sauce Label
• Objective: Rave Cuisine needed an eye-catching and informative label for their spicy chili sauce. The label had to showcase the natural ingredients, preservation instructions, and the brand’s signature style.
• Design Approach: Samuel used vibrant reds and natural ingredient images to reflect the product’s spicy, flavorful nature. He highlighted key ingredients and used clear, bold typography for easy readability. Instructions on preserving the sauce were also prominently displayed to enhance the user experience.
• Outcome: The label successfully conveyed the freshness and richness of the chili sauce, helping Rave Cuisine stand out in a competitive market.
Project 2: Archtech Training – Skill Development Flyer
• Objective: Archtech Training aimed to attract individuals interested in improving their IT skills with a flyer that highlighted various software and online learning options available.
• Design Approach: Samuel designed a modern, tech-inspired flyer with images of software icons, coding screens, and interactive graphics. The layout emphasized hands-on learning and the convenience of online classes, appealing to both beginners and advanced learners.
• Outcome: The flyer effectively communicated Archtech’s commitment to hands-on ICT training, resulting in increased interest from prospective students and higher engagement on social media.
Project 3: Phyxie’s Decor – Decor Services Flyer
• Objective: Phyxie’s Decor wanted a visually appealing flyer to showcase their floral decor services for homes and offices. The design needed to reflect elegance and creativity to appeal to their target audience.
• Design Approach: Samuel incorporated floral images and soft color tones to create a calming aesthetic that highlighted the brand’s artistic and stylish decor options. He used an organized layout to list services, adding contact details in a visually accessible way.
• Outcome: The flyer became an effective tool for Phyxie’s Decor, helping them gain visibility and attract new customers looking for unique decor solutions.
Conclusion
Samuel Kwakye’s work demonstrates the impact of tailored design in promoting diverse products and services. By understanding each brand’s identity and goals, Samuel was able to craft designs that resonated with their target audiences, proving the effectiveness of his creative approach and his value as a designer at Solangigs.
Each project led to a noticeable increase in engagement and customer interest, showcasing Samuel’s ability to deliver high-quality, visually appealing designs that meet specific business needs.
